The Fragrance Shop Launches Monthly Subscription Service ‘Scentaddict’
I’ve often wondered thought how lovely it would be to mix up my scent depending on my mood, or just to carry around in my handbag for a day-to-day refresh (Chanel Mademoiselle, unfortunately doesn’t make the cut for that). Well now, the UK’s favourite fragrance retailer, The Fragrance Shop, unveils the launch of scentaddict – a brand new subscription service aimed at offering fragrance lovers the opportunity to try new and classic scents with exclusive discounts, allowing members to keep their fragrance wardrobe up-to-date and make savings too.
For just £12 per month (includes free postage and anytime cancellation), ‘scentaddict’ customers can choose from an impressive 200+ designer scents, including top names from Viktor & Rolf, Diesel, Paco Rabanne and Dolce & Gabbana.
Members are encouraged to flirt with different scents each month to find the one they love. With the ability to select up to 12 months in advance, gone are the days of investing huge money in fragrance without trying them out first.
Once a fragrance has been chosen, a team of ‘scentaddict’ experts will carefully fill a luxury reusable 8ml atomiser (which equates to approximately 100 sprays) with the chosen fragrance (complete with The Fragrance Shop guarantee) and package it ready to be sent to the customer within 14 days. What’s more, customers that fall in love with their new scent can redeem the £12 subscription cost against the price of full sized bottle either in-store or online using a unique discount code.
Each month, the scentaddict team will send the subscriber a new refill for their scentaddict atomiser, giving the customer the chance to change their fragrance selection or simply receive the same one they’ve fallen in love with.
“Our data insight showed that 55% of consumers wear a different fragrance each day. By understanding our customer behaviour, we recognised the demand was there for an affordable way for them to try new scents without the long term commitment of buying a full bottle. With scentaddict, we encourage them to ‘date’ a variety of fragrances before they ‘marry’ one. This is just one of our latest initiatives that enables us to spray a little happiness into the lives of our customers by making luxury fragrance more accessible than ever” – Adam Anderson | Commercial Director | The Fragrance Shop
scentaddict can be signed up to online at www.scentaddict.com, or in-store at any The Fragrance Shop store nationwide. Membership costs just £12 including postage and packing, with new fragrances sent monthly. Customers can cancel at any time with no minimum contract.
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