Monday Mood Board: Pantone Pretty for 2018…
Inventive and imaginative, Ultra Violet lights the way to what is yet to come.
Hello, lovelies. I hope that you’re all well and had the most wonderful and festive weekend? In our home we were putting the Christmas decorations up (late, as ever!) and it snowed which was definitely magical. Did you get any snow? In other news, our heating wasn’t working (and still isn’t) which wasn’t the greatest thing ever whilst we were in minus temperatures, I’m still thawing out now.
In the wedding world we’re still revelling in the news of a new Pantone colour. Although it was upsetting to say our farewells to the colour of 2017, Greenery we were delighted and have been rather excited about a new colour announcement for 2018. And, on that note, I must inform you that the colour of the year is called “Ultra Violet” — and that it is an extremely pretty purple shade which will potentially convince you to try purple hair (perhaps even purple blush, as Rihanna did earlier this year) or most importantly, use this to influence your choice of wedding colour for a bang on trend affair.
The striking, vivid-yet-not-quite-neon purple hue was announced early on Thursday morning, in America, which also reports that Pantone Colour Institute executive director Leatrice Eiseman says that the shade “communicates originality, ingenuity and visionary thinking.” This seems like a perfectly reasonable observation — after all, it has been a favorite of many famously genius creatives, the most famous of whom is certainly Prince and Jimmi Hendrix.
Here is how Pantone describe the popping pretty colour for 2018…
Image: We Heart Photography
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. (Ahem we’ve seen Rhianna taking huge inspirations from Ultra Violent in her newest make-up brand, Fenty Beauty!)
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”
Image: Domino – Best Photography – One Love Photography
So, why should we take inspiration from the Pantone colour of 2018, Ultra Violet and what does this mean for the wedding world?
“The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Colour Institute.
As colour is used to convey deep messages and meanings, designers and brands should certainly feel empowered to use colour to inspire and influence. This is why you will be seeing a lot more of this pretty purple hue over the forthcoming year, whether it be more in make-up for an out of space, glittering boho bride, an extra pop of colour in a bridal bouquet or a statement cake; there’s limitless was to dress up, or dress down this colour.
Image: – Kate Preftakes Photography – Fabufloras – Michael and Carin Photography
What is the Pantone Color Institute?
“The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.” – Pantone
How do you feel about the Pantone colour for 2018, loves? It was a little shock to the system, but we’ve fallen in love with it. I think we’re certainly going to be seeing a lot more of this colour in our boho-babe brides, make-up and floral trends. Let me know your opinions in the comments section below.
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